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A typical thread in Sara Cwynar’s work is her ongoing analysis into the consequences of consumerism on subconsciously formed magnificence and life-style beliefs and the way these form our self-image. A lot of her work particularly focuses on the feminine client: from the cultural phenomenon of the New Lady of the flip of the nineteenth century till now. The exhibition title, S/S 23, is the standard designation for the brand new trend season – on this case ‘Spring/Summer time 2023’. It refers back to the traits that come and go, that maintain pushing us to purchase new merchandise and conform to new beliefs.
Like an anthropologist of our up to date financial system of infinite alternative, Sara Cwynar explores what the merchandise, colours, and pictures are with which we consistently form our lives and identities and the way they alter over time. By way of her work, she encourages the viewer to go beneath the floor of capitalism and trendy visible tradition to find what’s ‘actual’. The result is an in depth examination of the mechanisms that information and decide our notion, making her work as seductive as it’s disturbing.
S/S 23 is on view at Foam Amsterdam.
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