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We’re coming into the second half of the 12 months when holidays and gifting events enhance and the vast majority of gross sales are made. Our Search staff is difficult at work on a spread of enhancements so artists get probably the most out of holidays.
We’re constantly working experiments and exams to enhance search. Experiments run about 2-3 occasions per 30 days on common. These usually run for a brief period of time, and are uncovered to a small section of shoppers. It’s possible you’ll discover your works aren’t at all times seen to you in case you are enrolled in an experiment, however they may nonetheless be seen to the overwhelming majority of Redbubble prospects.
We even have measures in place to make sure we don’t see a drop in conversion or do any hurt to core metrics whereas we’re testing and studying, so that you will be assured that search experiments received’t negatively affect your artist earnings.
Listed below are some issues we’re engaged on to enhance search within the lead as much as holidays.
Expertise enhancements to assist prospects navigate and discover the depth and breadth of content material when trying to find broad phrases like “cats”
We’ve made enhancements to the associated matters you discover on the high of search outcomes pages for our high searches to enhance relevance. Current updates have led to a rise in engagement and an uplift in conversion and we’ll proceed to discover additional enhancements over the approaching months.
Exploration with picture vectors to assist prospects discover related content material by way of indicators aside from tags
For some time now, it’s been doable to make use of machine studying to detect the content material of a picture and to determine comparable content material. Developments in AI imply that this expertise is getting more and more extra superior and there are some thrilling purposes for search. We’re experimenting with a few of these to learn the way we are able to use them to enhance accuracy and floor related content material that prospects wouldn’t in any other case uncover by way of tags alone.
Prioritizing the content material that Google crawls to enhance rating place
Our library has grown enormously prior to now few years which implies we now have to prioritize the content material we floor for Google to crawl, and place some limits on what’s surfaced by way of on-site search and off-site advertising. This has a constructive affect on search engine optimization, serving to us to attract extra prospects to Redbubble and provides extra artists the possibility to have their work found.
Taking a extra energetic method to eradicating irrelevant tags and penalizing tag spam
You’ve been asking us to do extra on this and we’ve heard you loud and clear. There are a number of initiatives underway to assist enhance the relevance of search outcomes and reward artists who reveal good tagging habits.
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These updates and experiments imply Redbubble stays updated with how the remainder of the web is shifting in relation to search experiences. Our staff of knowledge scientists and engineers will proceed to experiment with optimizations to make sure search outcomes keep related for purchasers they usually proceed to find distinctive, high quality merchandise they love.
We’ll preserve you within the loop with future updates or adjustments!
Featured header picture: Heartstopper designed and offered by calicoture
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