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Maternity put on is about to get big makeover! Pop singer and billionaire entrepreneur Rihanna launched a brand new Savage X Fenty maternity put on assortment for “mothers and moms-to-be.”
Expectant Rihanna, who already shares one baby with rapper A$AP Rocky, isn’t any stranger to re-thinking trend. The icon has completely switched up the concept of what it means to be a pregnant girl, exhibiting that being modern and expressing your self via clothes remains to be attainable whereas donning a pregnant stomach.
Mothers designing garments for mothers simply is smart!
The brand new maternity line, designed by Rihanna herself, options three new bralette kinds, in addition to an outsized graphic tee with the messaging, “Make Extra Infants.”
The three bralettes, much like the road’s best-selling silhouettes, embody the Savage X Cotton Maternity Bralette, the Floral Lace Maternity Bralette and Savage Not Sorry Maternity Bralette.
In line with British Vogue, kinds for the maternity line have been designed with new and anticipating mothers in thoughts and have one-hand performance, a full nursing sling (with a neckline-to-underarm opening), adjustable front-facing straps and a set of nursing clasps. The again closure, in the meantime, additionally features a fourth row for an easily-adjustable match all through being pregnant.
The sizes for the drop vary from XXS to 4X with costs starting from $35 to $60.
“The brand new maternity capsule is about bringing that confidence and luxury to mothers at each stage of their journeys,” Rihanna instructed Vogue. “I wish to remind individuals that you could nonetheless channel sexiness and really feel good whereas being a mum or dad.”
The official Savage X Fenty Instagram account shared attractive and intimate photographs of a smiling Rihanna, carrying a few of her line whereas breastfeeding her son.
The caption reads, “Not ur mama’s maternity bras…designed by @badgalriri, authorised by child RZA.”
Although maternity put on gave the impression to be on the prime of the expectant “Umbrella” singer’s priorities, she did tease a attainable child’s clothes line again in February 2023.
“If you give you one thing in your head, half the time it’s not accessible as a result of youngsters’ garments are so — they’re sooo boring,” she revealed in an interview with British Vogue. “I’m like, ‘That is what y’all been doing to those individuals’s youngsters all alongside?’”
When the interviewer advised a line of Fenty babywear, Rihanna agreed that one thing had.
“I really feel like the youngsters want it,” she responds. “Let’s get these youngsters cool,” she reportedly shouted. “These youngsters should be cool.”
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